Welcome to part 3 of, “Now on the Tee”, an interview series where we delve into the remarkable journeys of women golfers who have embraced…
5 Tips for Planning Your Next Dealership Golf Outing
A golf outing is a great way to create awareness and excitement for your car dealership within by involving and engaging your community. Planning an event calls for some extensive logistics, organizational skills, and involving the right partners in order to see the results you’re hoping for.
These five tips will help you to plan a fun golf outing that gets people talking.
1. Start Planning Early
Given the logistics involved with planning a golf outing, you need to start planning as early as you can. Some golf courses require as much as a 6-month notice beforehand to reserve the course and other amenities that you’ll need for your event.
Choosing the location and golf course for the event is a big decision that will influence your success. You will want to find a notable course with the right event packages such as accommodation, catering, all-you-can play deals, among others, as well as finding a course that’s easily accessible to your target audience.
2. Use the Right Prize Car to Attract Attention
Since the car will be the star of the show, consider using the latest, shiniest model that will not only wow those that attend but one that brings people through the door.
Whichever car you use, you will want to get it up to the course and right on the green. Visuals are a powerful marketing tool, make sure yours are up to par.
3. Partner with the Right Companies to Minimize Costs
Between green fees, buying prizes, catering, and entertainment, planning a fantastic golf outing is expensive. That is why, while you remain the title sponsor and organizer, having the right partners is a good way to keep costs down.
You will also attract many more people if you have different brands at the event than just you. Some ideas for your partners include:
- Getting prizes and donations from golfing companies
- Other businesses in the community that promote your dealership. E.g, a delivery business that buys their vans from you
- Widely recognized companies that will sponsor your event in return for a slice of the media coverage generated
- Getting discounts from golf courses, transportation companies, and caterers if you hold your event during off-peak seasons.
4. Build Up Buzz Before for the Event
A solid advertising and marketing strategy will help you to achieve your event goals by building awareness and gathering a lot of attention. Develop a social media strategy, hand out flyers, or put up signage around the community to grab people’s attention.
5. Cover Yourself With Hole ‘n One Coverage
Protect your business and allow yourself to put on the best event that you can by going with proper hole ‘n one coverage for your giveaways or competitions. No matter if you’re planning a million dollar shot or giving away a car, hole ‘n one coverage can take away your risk, help you promote your event, and lead to a more successful golf outing for you and your business.
For more information on hole ‘n one coverage and how it can help you hold a highly successful giveaway event, contact us today.